Inspired by Beautiful
Take Me Home
A hundred flowers, a little citrus, and sandalwood beneath.
from R70.00
For Her · Floral
Ivana No 7
Inspired by Be Delicious by DKNY
Crisp apple and cucumber with magnolia in the background.
Ordering opens shortly
Online ordering opens shortly. Browse the range in the meantime — join the list below and we will tell you the moment it does.
Made in Johannesburg
Blended and bottled by us, from A-grade French oils.
Door-to-door delivery in 2–4 working days
Free on orders over R750.
Secure checkout
Card and EFT through PayFast. We never see your card details.
30-day returns
Unopened and unused? Send it back within 30 days.
The scent, layer by layer
Top notes
The first impression, in the opening minutes.
- Grapefruit
- Cucumber
- Magnolia
Heart notes
The character that settles in after half an hour.
- Apple
- Tuberose
- White Muguet
- Rose
- Violet
Base notes
What lingers on skin hours later.
- White Amber
- Woods
How it wears
- Longevity
- Balanced
- Projection
- Balanced
- spring
- summer
- day
About Ivana No 7
Ivana No 7 is a crisp fruity-floral eau de parfum for women, inspired by Be Delicious by DKNY. It is the freshest fragrance in our women's range and the one most likely to become a daily habit.
Apple is the headline, and it is a green apple rather than a red one: tart, juicy and cool, with grapefruit sharpening it and cucumber adding a watery crunch. Magnolia sits behind all of that, lending a creamy floral softness so the fruit never feels like a hand sanitiser.
Through the middle the flowers come forward gently. Tuberose adds richness, white muguet is dewy, and rose and violet bring a soft powdery blush. It stays light throughout; nothing here is heavy or heady, and the overall impression is of something scrubbed clean and freshly picked.
The finish is soft and warm. White amber glows quietly, soft woods provide a little structure, and the result is a clean, gently sweet skin scent that lasts through a working day without ever demanding attention.
Wear it in the morning, in spring and summer, to work, university, errands and casual lunches. Four sprays, since it is light and fades gently. It is an excellent first fragrance, a reliable gift, and the one to reach for on days when you want to smell simply fresh rather than perfumed.
If you love Be Delicious
If you love Be Delicious by DKNY, Ivana No 7 belongs to the same family. Both are led by crisp green apple, both use cucumber and grapefruit to keep the opening cool, and both settle into a soft, clean woody finish that stays close to the skin.
Ours is a little more floral through the middle. The magnolia and tuberose are more present, which gives our version a creamier heart where the original stays sharper and fruitier for longer. Our base is marginally warmer thanks to the white amber. Both are moderate in performance, lasting around five to six hours, and both are easy daytime wears. Ivana No 7 is inspired by that fragrance and has a similar character, but it is an original composition rather than a reproduction of it.
Ivana Sofia is not affiliated with, endorsed by, or connected to the brands named on this page. All trademarks belong to their respective owners and are referenced solely to describe scent character. Ivana Sofia fragrances are original compositions inspired by these scents — they are not the original products.
When to wear it
Spring and summer, in daylight. It is made for mornings, work, study, errands and warm-weather plans, and it is light enough for anyone who dislikes strong perfume. Four sprays, applied generously because it wears close and fades kindly. The 50ml at R120 lasts most wearers a full season of near-daily use. If you wear it in winter, a spray on a scarf will keep the apple going long after it has faded from your skin.
Questions people ask
Does Ivana No 7 smell like Be Delicious?
It shares the same crisp green apple and cucumber character that made Be Delicious by DKNY so popular. Ours is an original composition inspired by that fragrance rather than a reproduction, and it is a touch more floral.
How does it differ from our other apple-led fragrances?
This one is the freshest and greenest. Where our sweeter fruity scents move into vanilla or praline, this stays crisp and clean right through to the dry-down.
Is it strong enough to notice?
It is light by design and sits close to the skin. If you want more presence, apply four sprays and add one to your clothing, which holds the apple for longer.
Is it appropriate for a school or university setting?
It is one of the best choices for exactly that. It is clean, inoffensive and unlikely to bother anyone sitting next to you in a lecture hall.
Reviews
Be the first to review Ivana No 7
Bought it already? Tell the next person what you think — it genuinely helps.
In the same scent family
Inspired by Cool Water Woman
Just Between Us
Honeydew melon, water lily and pineapple in cold light.
from R70.00
Inspired by Modern Muse
We Belong
Jasmine sambac and honeysuckle over amberwood and vanilla.
from R70.00
Inspired by White Linen
Five Petals
Lychee, peach and madonna lily — fresh laundry in bloom.
from R70.00
Customers also love
Inspired by The One
Flores De Mel
Honeyed peach and aldehydes over a deep bouquet of rose.
from R70.00
Inspired by Beautiful
Take Me Home
A hundred flowers, a little citrus, and sandalwood beneath.
from R70.00
Inspired by Cool Water Woman
Just Between Us
Honeydew melon, water lily and pineapple in cold light.
from R70.00
Inspired by N°5
Gold Velvet
Aldehydes, may rose and sandalwood — the shape of classic perfume.
from R70.00